1b - Audience

Theories

Hydodermic Syringe - This is a instant hit/effect to make the audience go out and buy the song.

Cultivation Theory - This is a slow feed of information making you change your mind over time. The audience become desensitised.

Marxist Hegemony - Everyone just believes what the elite (top of the media) say. They bare passive consumers of media.

Liberal Pluralism - The audience chooses between lots of different media texts.

Uses and Gratifications - This audience is not used by the media. They go out and take what they want from it. Eg...

• Diversion
• Escapism
• Information
• Pleasure
• Sexual stimulation
• Comparing relationships with your own

Schanden Freude - Where you get enjoyment from others misfortune. Eg. when you watch Eastenders.

Water Cooler Effect - The idea of gathering around and talking about a programme. You watch a programme to not feel left pout when everyone is talking about it.

Mazlow - His theory was is the hierarchy of needs...

His theory comprises of a five tier model of human needs.

Reception Theory - 3 ways audience consumes media:

1. Dominated/preferred - believe everything the media says.
2. Negotiated - where the consumer challenges media views, they don't believe everything they here.
3. Opposition - Completely doesn't believe the media.

Psychographic Model = The typical audience of our media product