1b - Genre

Para 1 
Production and what is genre

Para 2 
Typical codes and conventions with a film similar to our own

Para 3 
Text analysis of your own production...
Camera -
Framing
Angle
Movement

Editing -
Sfx
Transitions
Order of narrative
Pace
Screen time

Mise en scene -
Costume
Lighting
Actors
Makeup
Props
Setting

Sound -
Music
Contrapuntal/parallel
Dialogue
Off screen/on screen
Voiceover
Emotions
Diegetic/non-diegetic

Para 4
Theorists - how they subvert or conform to these with examples from your production.

Steve Neale - what a audience expects to see but how its different to other films of the same genre to make you want to buy it.

Rick Altman - argues that genres are usually defined in terms of media language and codes.

Para 5
conclusion - overall what genre taught you, how did your research influence your productions. Make production your own.

1b - Media Language

Camera - FAM  
(Para 1)
Framing
Angle
Movement

Editing - STOPS
(Para 2)
Sfx
Transitions
Order of narrative
Pace
Screen

Mide en scene - CLAMPS
(Para 3)
Costume
Lighting
Actors
Make up
Props
Setting
Sound - MCDOVED
(Para 4)
Music
Contrapuntal/parallel
Dialogue
Off screen/on screem
Voice over
Emotions
Diegetic/non diegetic

Include the phrase "it creates meaning"

Include codes and conventions (everything is a code, e.g. the smudged lipstick shows she's deranged)

Ancillary task
(Para 5)
Talk about cross media branding.

Conclusion
(Para 6)
Was it effective?

1b - Audience

Theories

Hydodermic Syringe - This is a instant hit/effect to make the audience go out and buy the song.

Cultivation Theory - This is a slow feed of information making you change your mind over time. The audience become desensitised.

Marxist Hegemony - Everyone just believes what the elite (top of the media) say. They bare passive consumers of media.

Liberal Pluralism - The audience chooses between lots of different media texts.

Uses and Gratifications - This audience is not used by the media. They go out and take what they want from it. Eg...

• Diversion
• Escapism
• Information
• Pleasure
• Sexual stimulation
• Comparing relationships with your own

Schanden Freude - Where you get enjoyment from others misfortune. Eg. when you watch Eastenders.

Water Cooler Effect - The idea of gathering around and talking about a programme. You watch a programme to not feel left pout when everyone is talking about it.

Mazlow - His theory was is the hierarchy of needs...

His theory comprises of a five tier model of human needs.

Reception Theory - 3 ways audience consumes media:

1. Dominated/preferred - believe everything the media says.
2. Negotiated - where the consumer challenges media views, they don't believe everything they here.
3. Opposition - Completely doesn't believe the media.

Psychographic Model = The typical audience of our media product

Section 1a

We created a anagram to remember what could be asked in the question. It is NGRAM.

N arrative

G enre

R epresenation

A udience

M edia conventions

Narrative

Telling a story, plot and character. Need to include theorists within the answer...
Levi Strauss - binary oppositions
Todorov - equilibrium and how it is disrupted
Propp - typical characters. E.g. hero, villain, damsel, sidekick, dispatcher
Barthes - codes - action, symbolic and enigma 

Weather its linear or non linear.

Genre

Representation

Audience

Media Conventions

Question 1 Overview

OCR G325

• The exam is 2 hours long
• You spend 1 hour on each section
• Have to answer 2 questions from Section A
• And spend 30 minutes on each of these individual questions 
• Section A is worth 50 marks (25 marks for each Q) and Section B is worth 50 marks

Section A- About our coursework

Section B- Collective Identity (representations of British youth)

There are four possible subjects our Section A questions could be about:

• Digital Technology 
• Research and Planning 
• Post-Production (editing, sound etc)
• Using conventions from research texts 
• Creativity - E.g. 'How creative were you in your research and planning?'

This can be remember through the anagram DR PUC.